Yo Maps appears to have dominated the Zambian music industry, despite the fact that he is not the greatest musician. You can all agree that dancing to Yo Maps songs is the most popular music at all of the events taking place in Zambia. Speaking of drinking establishments, they all play his music to draw attention from customers. However, what can be the causes of his music's widespread popularity and admiration? Yo Maps has achieved success in his career by mastering a limited number of skills. I'm going to share with you in this post the precise tactics Yo Maps used to rule Zambia's music industry.
Reasons Yo Maps dominate The Zambian Music Industry
We have music legends like Danny kaya, Israel, JK, Dandy Crazy, Choklet, Kmillian and also other newer artists in the industry but they are not as popular as Yo Maps. There are certain things i have observed on Yo Maps which i feel have contributed to his dominance in the industry since the year 2019.
Mode of delivery
Yo Maps has always used regional languages—those more prevalent in Lusaka and the Copperbelt, his main target markets—in the majority of his songs. The two most widely spoken languages in the nation's capital are Nyanja and Bemba.Yo Maps is therefore well-liked in both Lusaka and the Copperbelt, as evidenced by the fact that most individuals listening to his songs are Nyanja and Bemba speakers. In Zambia, the two provinces with the largest populations are Copperbelt and Lusaka. Since Lusaka and the Copperbelt are the main hubs of Zambian activity, politicians also use the same tactic by going out of their way to win elections by pleading with the people of these two regions.
Messages in the songs.
The world is changing either positively for some people and negatively for others. These days youths are fully obsessed with relationships and yet so many dosappointments since they are inmature to handle them. So if you want to succeed in music target songs whose messages talks about relationship problems. Talk bad or good against one of the genders involved in love relationshps for you to get them like your songs. This is exactly what Yo Maps is doing. He targets messages that induce emotions to most people especially the youths who are still discovering their life in the society. Many music artists like Danny kaya, Runnel and Choklet used this strategy during their active days to expand the listening audience. In combination with other ways Yo Maps is gainig dominance in the Zambian music industry.
Consistency
In any business or industry for a perfomer needs consistence to gain recognition and attention from people. Yo Maps has been consistent in dooing his music since his first hit song Finally in 2019. We have seen a lot of singles and albums from Yo Maps. His consistence in on point because he applies it not only on producing good music but also maintaing the quality and messages attacched to his songs.
Social networking and suport base
Not sure if that is due to his break up with his ex wife, Yo Maps became so popular such that Zambia's facebook time line was loaded with Yo Maps stories. Not only did he gain popularity from his relationship, Yo Maps got famours for his music too. He has a larger network within Zambia and other neighboring countries such as Malawi and South Africa. These networks that Yo Maps has, have further contributed to his music's popularity. Yo Maps dominated not only the music industry but also the social media. Many facebook pages have one or two posts in a week talking about Yo Maps. To make things more sweeter for Yo Maps he married a vocal wife who spends time on social media talking about the husband as an international artist. That has attracted many people talking about Yo Maps and the wife Kidist Kifle making him even more famours in the Zambian music industry. God blesses people differently. For the same noise making that Kidist has can be a disadvantage for the husband musician but with her it acted as an influence to put Yo Maps as a top Zambian music star. Being active on social media with more than 1.7million followers, has added spices to the success of Yo Maps music career.
His music label-Olios Records
Yo Maps' new label, Olios Records, is one of the things that will help him market his music even more. Yo Maps will further dominate the Zambian music industry, since many other musicians are eager to collaborate with his label. Many people have praised DJ Kandeke Yo Maps's music expert, therefore it is safe to say that he will draw many up-and-coming bands to the label.Summary
Indeed everyone has his own time to shine, many music artists in Zambia have been in the industry for many years but no success. For Yo Maps just using the above strateggies he managed to dominate the Zambian music industry. Other Music artists in Zambia may be well aware about the above sttratergies but aplying them could be an art that needs some special talent in Yo Maps is outstanding. Do you have anything more than my observation that could have contributed to Yo Maps dominating the Zambian music idustry? Lets here in the comment below.
